Friday, May 15, 2009

Pillsbury Bake-Off® Contest Lets You Be the Judge!

(BUSINESS WIRE)--For the first time, the 44th Pillsbury Bake-Off® Contest is opening its judging up to you, America! The country’s most prestigious cooking contest once again will have 100 finalists vying for the $1 million grand prize, but now America can help determine 10 of those final 100 recipes with the new You Be the Judge! voting, beginning May 14, 2009, at www.bakeoff.com.

The 44th Pillsbury Bake-Off® competition, set for April 11-13, 2010, at the Waldorf=Astoria Orlando and Hilton Orlando Bonnet Creek hotel in Florida, will feature two groups of recipes that will comprise the final 100 recipes—90 recipes whose creators will directly earn a spot at the competition and 20 recipes that will be placed on www.bakeoff.com for America to judge.

The 20 recipes will be posted in pairs every two weeks beginning May 14, 2009 (namely, May 28, June 11, June 25, July 9, July 23, August 6, August 20, September 3 and September 17, 2009) where the dishes will be judged. Voting is limited to one vote per person per each pair of recipes. Voters must be registered members of www.pillsbury.com and 18 years of age or older as of May 1, 2009, to participate.

“Through the years, we’ve received many calls from people asking how they can be a judge for the contest, so we thought it would be fun to have people get involved and help us decide which recipes should move on to Orlando and compete for the million-dollar grand prize,” said Kim Anderson, Pillsbury Bake-Off® Kitchens Manager.

The recipe from each pair that receives the most votes will earn a spot in the Bake-Off® finals on April 12 in Orlando, where 100 home cooks will compete side-by-side at 100 mini-kitchens. You Be the Judge! voting for the tenth and final pair ends on October 1, 2009 at 11:59AM CDT. The 100 recipes competing for $1 million at the competition will be announced mid-October 2009.

The 44th Pillsbury Bake-Off ® Contest is sponsored by General Mills, General Electric, The J.M. Smucker Company, Eggland’s Best, Land O’Lakes, Inc., Fisher® Nuts and The Hershey Company and will award more than $1.1 million in cash, prizes and trips.

From early January through mid-April 2009, home cooks entered their original recipes in one of four recipe categories: Breakfast & Brunches, Entertaining Appetizers, Dinner Made Easy™ and Sweet Treats. Entrants had to use two or more different eligible products in their recipes, with at least one ingredient from the primary list of products and a second from either the primary or secondary list.

The primary list featured returning eligible products to the contest, including Pillsbury® Refrigerated Crescent Dinner Rolls, Classic Pizza Crust, Cookie Dough and Ready to Bake!™ Cookies, Grands!® and Golden Layers® Biscuits, Cinnamon Rolls, Breadsticks, Crusty French Loaf, and Pie Crusts; Pillsbury® Brownie Mixes and Pillsbury BEST® Flour. Pillsbury Refrigerated Crescent Recipe Creations® flaky dough sheet and Thin Pizza Crust were new products on the primary list.

The secondary list featured Green Giant® Frozen Vegetables, Jif® Peanut Butter, Smucker’s® Jams, Jellies, Preserves, Fruit Spreads and Ice Cream Toppings, Crisco® Cooking Oil, Eggland’s Best Eggs, LAND O LAKES® Stick Butter and Fisher® Nuts. Eagle Brand® Sweetened Condensed Milk and Hershey®’s cocoa, baking chips or bits and baking chocolate were new eligible ingredients also on the secondary list.

Recipe entries are judged on taste, appearance, creativity, and consumer appeal. For the 44th contest and You Be the Judge! voting official rules, visit www.bakeoff.com.

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