Tuesday, December 16, 2008

Now Top That! Dessert Parties Liven Up the Holidays

This holiday smaller budgets do not mean lesser celebrations. In fact, consumers are looking for creative ways to entertain without scaling back on the fun. One idea for entertaining on a budget: host a holiday dessert party with friends and family. Instead of a costly dinner or cocktail party, this unique twist focuses on everyone’s favorite course – dessert.

Dessert Party Tips:

Eight is Great! Starting the party at 8:00 will allow enough time for people to get their dessert appetite.

Assign the Staples. To get creative with toppings, people need a “base dessert” to start with. Encourage guests to bring a simple cheesecake, pound-cake, or brownies to serve as a perfect canvas for everyone’s own creation.

Set up a dessert toppings bar stocked with sliced fruit, nuts, and your favorite Smucker’s® Toppings, such as Caramel, Chocolate Fudge, Marshmallow and Butterscotch. There are also a variety of Sugar Free options to please every palate.

When guests arrive, encourage them to decorate their “blank canvases” with different toppings, including two new, limited edition flavors from Smucker’s: Magic Shell® Cherry and Pumpkin Spice toppings are here only for the holiday.

Keep a notepad so guests can write down their dessert creation. Send a thank you e-mail the next day with the recipes created that night.

Provide to-go containers for guests to take home samples of their favorite desserts.

ADDITIONAL NEWS – IS YOUR VANILLA SHOWING?

For the first time ever, The J.M. Smucker Company is asking consumers to help select the next limited-edition toppings flavor. From now until December 31, 2008, go to www.yourvanillaisshowing.com to cast your vote for one of the following new flavors:
· Apple Cinnamon
· Black Cherry
· Magic Shell Cupcake

The new flavor will be announced in early 2009 and will be available in stores nationwide in June 2009.
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