Wednesday, October 1, 2008

Kelly Ripa and Electrolux Kick Off Holiday Season, Launching Quest for the Perfect Turkey

PRNewswire/ -- From forgotten giblets to failed attempts at brining, everyone -- even the savviest, most seasoned cook -- has a turkey tale to tell.

This holiday season, in their quest for Perfect Turkey, Kelly Ripa and Electrolux are teaming up to give families everywhere the opportunity to share their most memorable turkey-related tale for the chance to win a new wall oven or range with a Perfect Turkey(TM) button from Electrolux.

"We know everyone has a turkey tale to tell, and we're on a quest to find the most memorable - the funniest, quirkiest, most endearing - stories out there," said Ripa. "The quest for the perfect turkey is something we all relate to - I can still remember the time I tried brining my bird. Let's just say the experience is something my family will never forget."

To share their most memorable turkey moment, consumers are encouraged to visit electroluxappliances.com where they can upload a photo or video or share their turkey tale in their own words. Everyone who tells their tale will be automatically entered for a chance to win a new wall oven or range with a Perfect Turkey(TM) button from Electrolux. The Quest for Perfect Turkey begins on October 1 and runs through November 14 exclusively at electroluxappliances.com.

According to Electrolux President and CEO, North America, Keith McLoughlin, Electrolux developed the Perfect Turkey(TM) button in response to a consumer insight that revealed that while everyone loves the idea of a perfectly roasted, moist and delicious turkey, particularly around the holidays, the reality often falls short of expectations.

"Thanks to the Perfect Turkey(TM) button which uses a temperature probe to precisely control cooking, along with a convection system that gently browns the turkey while sealing in the juices, every turkey you roast in an Electrolux wall oven or range comes out perfect, every time. It's a true first-in-class feature that's going to revolutionize the holiday cooking experience," McLoughlin noted.

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